Indie hackers: skip the fancy website, go find 10 real user pain points first

sujingshen · x · 2026-10-10

A Chinese indie hacker thread argues that solo founders going overseas obsess over polished websites at their own expense: indie hackers making tens of thousands of dollars a month often run bare-bones text-only pages, while spending every day in real communities solving specific user pain points — even delivering manually via email.

The practical advice: a plain homepage is fine, but don't skimp on the title, meta description, and page speed since those are what Google sees; add Cloudflare for basic protection and you're set to launch.

Bottom line: before you sell your first copy, don't spend a week on page animations — go chat privately with ten real users about their pain points.

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