Indie creator on sponsorships: it's still a day job, but you get early product access
yihui_indie · x · 2026-10-10
An indie tech creator reflects on the sponsorship business model: taking brand deals is essentially still wage work, but it comes with perks — free early access to new products, and the genuine enjoyment of making videos for products he actually likes. A first-hand take on the monetization-vs-independence tradeoff in the creator economy.
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