AI labs consistently spend 5-10% of revenue on expert data, Mercury CEO says

StephanSturges · x · 2026-10-10

Mercury AI CEO Brendan Foody noted that the average lab or AI-native company spends 5-10% of revenue on expert data, a figure that is surprisingly consistent across the industry.

Reposter Stephan Sturges commented that this ratio is "going to go waaay up," suggesting demand for expert data — domain expert labeling and demonstrations used for model training — will keep pushing that cost share higher.

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