Ex-Google designer: AI flattens design disciplines, integrated creativity compounds UX
soleio · x · 2026-10-10
Designer Soleio argues that AI is flattening design disciplines—product, brand, animation, and marketing can now coexist and compound user experiences in ways that were too expensive to explore even a year ago, making integrated creativity the defining opportunity for designers today.
The quoted thread from a Hebbia designer details the process behind their product character Max: the team wrestled with heavy ambiguity—whether a character suits a finance product, whether it should be anthropomorphic or cute when it fails, and whether it would clutter the UI. Early prototypes literally crashed browsers, and the metallic aesthetic drew inspiration from TARS in Interstellar and watch design. The takeaway: shipping without the character would have been easier and faster, but the team bet the extra polish would pay off.
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