Instinct was the buzziest AI agent — can it survive Muse and Dots?

The Verge AI · rss · 2026-10-09

Instinct launched in August with an unusual playbook — invite-only, no marketing, barely a website — and became AI's buzziest agent thanks to its simple text-message interface handling chores like DMV appointments and follow-up emails. But Muse and then Dots arrived from far more powerful companies with near-identical products. The Verge examines whether the startup's momentum can survive Big Tech's entry.

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