AI video's new market: short-shelf-life viral clips, not feature films
bendee983 · x · 2026-10-09
The author argues to stop thinking of AI as entering existing markets and focus on the new markets it creates: when quality crosses a threshold while speed rises and costs drop by orders of magnitude, previously impossible things become viable.
Case in point: AI-generated entertainment trends favor short-shelf-life clips over feature films — anime-style World Cup and NBA Finals videos, person-swaps of Quavo/Takeoff's "Hotel Lobby," Drake's "Burning Bridges," and Mesut Ozil's goal against Ludogorets Razgrad. None were feasible before AI video generation matured around late 2025 due to cost and time. Now anyone can make them, so the real bottleneck is spotting or creating such trends and milking them fast before novelty fades.
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