Credibility Is the New Scarcity: The Three-Stage Evolution of Going Direct
HamelHusain · x · 2026-10-09
Sharing lulumeservey's observation on the evolution of "going direct" publishing:
- When distribution was scarce, the alpha was in building an audience;
- Then everyone started posting constantly, and attention became scarce;
- Once attention got exploited by bait and slop, credibility became the scarce resource.
The takeaway: there are no shortcuts for credibility — the strategic focus is shifting from growing followers to earning a trustworthy voice.
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