fal's Head of Design Adam Ho on why the best AI-era work comes from adding friction back
adamho · x · 2026-10-09
Creative Conviction interviews Adam Ho, Head of Design at generative media platform fal. He entered design via marketing and media planning, ran an independent Brooklyn studio for a decade, then joined fal full-time. Key threads:
- Treats his body of work like a discography — hunting for a signature sound while trying something new each release
- Discusses the shift from solo studio to leading an in-house team and how creative decisions happen at fal
- Argues that in an industry AI has made fast and frictionless, the best work comes from deliberately reintroducing friction
Related event: fal Design Lead on Creation and Design in the AI Era(2 posts)→
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