Meta Glasses US Open ad goes viral: your phone might just stay in your pocket

armand_ruiz · x · 2026-10-09

Meta's smart glasses commercial at the US Open is drawing attention, with commenters praising the pitch: with the glasses on, your phone might just stay in your pocket — and Meta is coming for Apple's lunch.

It's another sign that Meta is positioning AI glasses as a phone-replacement entry point, sharpening the consumer hardware rivalry with Apple.

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