Figure valued at $39B: tracking Brett Adcock's promise of 100,000 robots in 4 years

annatonger · x · 2026-10-09

IEEE Spectrum reporter annatonger published a deep profile of Figure founder Brett Adcock, one of humanoid robotics' biggest hype men. Figure is now valued at $39B, and Forbes estimates Adcock's net worth at $23.4B. Nearly two years ago he claimed to see a path to deploying 100,000 robots across two customers within four years; the profile examines how far Figure has actually gotten.

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