Meta repeats its best GTM play: Instagram profile icon to drive millions of users
alliekmiller · x · 2026-10-08
Allie Miller observes that Meta is rinsing and repeating its most successful go-to-market strategy: placing an icon on Instagram profile pages to funnel users to a new product. The same playbook was used for Reels and Threads, both of which saw explosive growth. She expects millions more users within the next week.
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