Realtor Ryan Serhant partners with HeyGen for AI avatar that posts daily videos
HeyGen · x · 2026-10-08
- HeyGen and star realtor Ryan Serhant (Netflix's "Owning Manhattan") launched a daily video series delivered by his official AI avatar @HeySerhan across Instagram, TikTok and X.
- Serhant's company produces 2,200 social posts a month across 19 US regions with a 100-person in-house studio; the avatar takes over daily content so he can run his brokerage.
- Covered exclusively by Variety; a landmark case of AI avatars in creator/brand content production.
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