AEO vs GEO: being the instant answer is not the same as being the source AI cites
MicahBerkley · x · 2026-10-08
Micah Berkley breaks down two often-confused concepts:
- AEO (Answer Engine Optimization): targeting answer engines like Google AI Answers — the goal is being the immediate answer.
- GEO (Generative Engine Optimization): targeting ChatGPT and Claude search results — the goal is being the trusted source the AI cites.
He stresses they are NOT the same. Asked whether GEO can actually be quantified, the exchange suggests much of the current practice still lacks reliable measurement and runs on guesswork.
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