Personal AI assistant Tab emerges from stealth at $300M valuation amid crowded field

letandrewcook · x · 2026-10-08

Personal AI assistant Tab has emerged from stealth at a $300 million valuation (funding details undisclosed). Founded earlier this year by Brennan Erbz, Stafford Schlitt, and Ammar Amdani, Tab works by letting users text requests — groceries, travel bookings, gifts — via iMessage or WhatsApp, with the assistant handling them like "texting someone you trust."

Commenters note Tab joins a crowded wave: roughly five similar companies (Instinct, Grokbot, Meta's Muse, etc.) are all selling variations of the same consumer AI assistant concept.

Related event: AI Assistant Tab Exits Stealth at $300M Valuation as Rivals Pile In(2 posts)→

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