Clients now let AI review agency work — 8 pages of AI-generated feedback on one sitemap

jdjohnson · x · 2026-10-08

Agency practitioner jdjohnson observes clients increasingly skip manual review and instead ask Claude or ChatGPT to critique agency deliverables. Feedback volume has surged — one recent sitemap drew eight pages of mostly AI-generated comments. His take: clients are paying agencies more only to receive the same AI slop they could have generated themselves — a novel challenge for the agency business.

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