Brian Balfour: building an agentic growth mechanic when AI makes growth a search problem
morganb · x · 2026-10-07
Reforge founder Brian Balfour's new essay argues that with AI agents building and testing ever faster, search quality becomes the binding constraint on growth trajectories. Deciding where to look and what to point agents at is now the whole job. For two decades growth teams relied on brainstorming and analysis to generate experiment lists; in the agent era, what matters is question quality, problem definition, and the fidelity of your understanding of the space. He lays out how to turn an agentic growth mechanic — using AI to find the rules inside a system and convert them into better growth experiments.
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