PSA: Don't build in public — code is a commodity, keep good ideas in stealth

iannuttall · x · 2026-10-07

Developer Ian Nuttall posted a PSA: don't build in public. His argument is that code has become a commodity, so the moat isn't implementation but the idea itself — good ideas should be built in stealth, or others will clone your UI with AI. The quoted tweet proves the point: someone couldn't wait for a product's release and rebuilt its UI with 1.5 prompts on a vibe coding app.

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