After 25 Years in Design, This Studio Rebuilt Its Offer Around AI—$50K, 2 Months
michalmalewicz · x · 2026-10-07
With 25 years in design, michalmalewicz says squareblack no longer sells traditional design. The new process outsources "stupid work" to AI, keeps smart work human-augmented with experts owning decisions, and centers order, systems and strategic thinking. Most engagements fit in $50K and 2 months with at least 5x returns. He calls the industry's mainstream path "lazy" — everyone shipping 6/10 first-impression quality in a world where everyone is 6/10 — and promises to publish 80% of the process in a public blueprint.
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