Marketers push back on 'good enough' AI culture as quality standards fall across the ad industry
rwlord · x · 2026-10-07
At Digiday's AI Marketing Strategies event (under Chatham House Rule), brand-side marketers described a shift from AI efficiency hype to weariness: AI-driven job cuts are dragging down output standards, and "good enough — go" is becoming accepted practice. A premium beauty brand rep said "the quality control is so bad" and that instilling brand standards into AI ad platforms challenges everyone; many now treat AI creative as a rough draft only, warning that automation reliance threatens premium brand equity. The counter-position: AI should help people make better business decisions, with transparent inputs and human judgment in the loop—faster only matters if the work gets better.
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