Who owns AI-generated meme Triple T? International copyright battle over 'brain rot' character

nordicinst · x · 2026-10-06

The Guardian explores the international legal fight over Tung Tung Tung Sahur (Triple T), an AI-generated meme character created by an Indonesian teen with OpenAI's image tool that has racked up hundreds of millions of views and is joining Fortnite. US copyright law only protects human-made works, and European courts and Nordic AI regulation may redefine creativity—setting a precedent for who profits from AI-generated virality.

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