Meta promotes Muse in IG feeds using the same distribution playbook as Threads
FinanceYF5 · x · 2026-10-06
Meta is promoting Muse inside Instagram feeds using the same distribution strategy it used for Threads: showing AI-generated images matched to user interests with a "Try It" call-to-action button. Analyst Olivia Moore is skeptical, though, about whether this format can perform as well as Threads' clickbait-style post previews did.
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