Playing the 'reset company' trains users to obsess over tokens, not model quality
signulll · x · 2026-10-06
signulll observes that repeatedly framing an AI company as the "reset company" shifts attention from model quality and product efficiency toward raw usage and token consumption—especially among token-addicted users.
He draws an analogy to J.Crew, whose constant 60%-off sales trained customers to never buy at full price, contrasting with Apple, which never runs explicit discounts.
He admits the strategy may not matter much long-term, but finds it a fascinating play.
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