Lily Ray predicts massive Google update targeting scaled AI content and GEO tactics
lilyraynyc · x · 2026-10-05
SEO veteran Lily Ray predicts the next massive Google core update is imminent — she and Marie Haynes made a similar bar-conversation call that preceded the March 2024 core update. Her "cycle of SEO" thesis: exploits get popularized, then crushed. This time Google has said in writing what it's going after next: scaled AI content, fake authors, and GEO tactics built to game AI answers. She recounts the lessons of Florida, Panda, Penguin, Medic, Helpful Content, and March 2024: don't be on the wrong side when Google strikes.
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