xAI ships Grok Bots marketing guides: six specialist bots run the full launch loop
alexcovo_eth · x · 2026-10-05
xAI published an official collection of Grok Bots guides covering 15 team scenarios including marketing, sales, recruiting and engineering. The marketing guide details an orchestration setup with six specialist bots:
- Market Researcher studies competitor pages, names gaps, and writes the strategic read.
- Product Marketer turns research into positioning briefs, landing page outlines, and search ad variants in Google Docs.
- Performance Marketer builds Google Ads campaign shells with approved copy.
- Website Ops writes landing pages via Cursor and opens PRs on the marketing site.
- Marketing Analyst pulls Google Ads data, writes a scoreboard, and recommends what to scale, cut, or test — without touching live bids.
- Project Manager observes the other bots and runs handoffs so the user keeps a single thread.
The author says this bot loop has replaced months of manually pasting research, rewriting briefs, and rebuilding ad shells, leaving humans only the judgment calls.
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