Google AI Mode builds product comparison tables in one prompt, threatening review sites
gaganghotra_ · x · 2026-10-05
- Gagan Ghotra shared that Google AI Mode can generate a full product comparison table from a single prompt — the kind of content review sites (e.g. shaving product reviewers) spent heavy effort producing.
- Sites previously had to handle testing, writing, reviewing, and monthly updates as new products launched; AI Mode now scrapes and aggregates that content directly.
- His takeaway: "pretty much over for product review sites" — a post-HCU blow to SEO/affiliate review site business models.
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