Why this enterprise SEO veteran quit: blog approvals take 4-6 weeks while AI search rewards speed
gaganghotra_ · x · 2026-10-05
Derek Hobson explains why he left enterprise SEO: getting a basic blog live at big brands takes 4-6 weeks of committee reviews, so trending opportunities rot while teams wait for stakeholder alignment — pushing them toward safe, "evergreen" content. AI search, by contrast, cites what's happening now: fresh LinkedIn takes, Reddit threads, YouTube hot takes. He now prefers working with smaller accounts where speed and scrappiness pay off in the new search landscape. Commenters widely agree enterprise SEO/AEO workflows are the bottleneck.
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