First 'Zero Human Company' shares how to hire, not build, a Grok Bot
elonmusk · x · 2026-10-05
Brian Roemmele argues you shouldn't build a Grok Bot — you hire one. Unlike a chatbot that answers and forgets the room, a Grok Bot has a name, a job, and persistent conversation memory. This mindset shift, he says, is the core of running a zero-human company. Elon Musk endorsed the piece.
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