Ex-Apple Campus Rep: consumers don't want agents, they want solutions
annetgriffin · x · 2026-10-05
- The author draws on her time in Apple's Campus Rep program: non-technical buyers ignored specs; what sold Macs was a simple way to see photos of grandkids.
- Apply that lens to consumer agents: most consumers don't want agents — they want solutions to specific human problems.
- Consumer agents will only succeed if they solve those problems without making users think too hard or constantly reminding them an agent is involved.
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