From Buying Products to Buying Task Outcomes: Where the Next Platform Entry Point Lies

vista8 · x · 2026-10-05

The author lays out a three-era thesis: in the industrial age people bought products, in the internet age they accessed information, and in the AI age they will increasingly pay directly for task outcomes.

The core claim: whoever can reliably complete complex, ever-changing tasks for users in an intelligent world will own the most important entry point and platform of the next era. Excerpted from his essay on business, organization and strategy in the AI era.

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