ElevenLabs' startup grant program drew tens of thousands of startups and now drives 10% of enterprise revenue

thedealdirector · x · 2026-10-04

ElevenLabs' Carles Reina asks one question every holiday: "How can I kill my competition?" Their answer: free grants for startups under 25 employees. Tens of thousands of startups switched, and the program later drove about 10% of enterprise revenue. The reposter adds that any sales leader telling you to ignore the competition is not your friend.

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