AI Influencers Are Inevitable: Dirt-Cheap to Mass-Produce, Brands Will Pay
eptwts · x · 2026-10-03
The author argues from media-history logic that AI influencers are bound to blow up: every new medium — movies, cartoons, human influencers — was rejected at first, then gradually accepted, and AI influencers are now hitting that turning point.
The core argument is economics: AI influencer videos are extremely cheap to mass-produce and can depict basically anything, making them naturally viral; brands will ensure a market exists. Cited case: AI-generated influencer Jean Phil has spawned a meme coin valued at over $8 million, with copycat AI characters now emerging complete with fake rivalries and their own crypto tokens.
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