AI Lowers the Bar to Build Products, but Distribution Is the New Moat
sujingshen · x · 2026-10-03
Responding to a viral take that AI makes building products so easy the market will resemble traditional manufacturing — where selling matters more than making — indie maker sujingshen agrees halfway.
His experience: the hardest part was never shipping v1, but consistently getting users to know, pay, and come back. Unsexy channels like content, SEO, and community determine your pricing power. Whoever owns a stable distribution channel — for their own product or as a promoter — holds leverage in the sales chain, and that leverage is what protects margins.
Related event: AI makes building easy, distribution becomes the new moat(2 posts)→
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