Trail Blazers fired new announcer same day after reporter found 13-year-old tweets a $100 AI screen would've caught
aakashgupta · x · 2026-10-03
The Portland Trail Blazers hired 29-year-old Braiden Bell as their TV play-by-play announcer — one of only 30 such jobs in the NBA — and fired him hours later after a local reporter dug up his racist teenage tweets with just a search bar; the posts had been public for 13 years. The author notes social media screening is now a commodity: firms like Ferretly run AI scans of a candidate's entire posting history for under $100 a report, while teams spend millions vetting players before $200M deals.
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