Google shows far more AI Overviews on branded queries, shaking up SEO
lilyraynyc · x · 2026-10-03
Lily Ray reports (data via @chrisnectiv and @demandsphere) that Google is now surfacing AI Overviews on many branded queries. Implications: multiple sites can earn AIO citations — and #1 GSC rankings — for branded terms they don't own, and the Generative AI filter in GSC is spiking in impressions across many client accounts. She calls it a bizarre change after 25 years of users searching brands to find official sites.
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