Home Assistant says Big Tech ruined 'the cloud,' renames its own cloud service

2sf5 · hn · 2026-10-02

Home Assistant announced in an official blog post that it is renaming its cloud service. The core argument: Big Tech has turned 'the cloud' into a synonym for subscription lock-in and data harvesting, which conflicts with the local-first, self-hosted ethos — so the project wants to distance itself by rebranding.

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