AI demos optimize for spectacle while users want everyday pain relief, argues signulll
signulll · x · 2026-10-02
signulll argues AI companies consistently pick the wrong scenarios for agent demos—booking flights, planning travel, weddings—which are rare events and often joys of life, not everyday pain. The best demo should make a familiar daily annoyance disappear, like the famously simple HeadOn ad. He cites Steve Jobs' iPhone demo strategy of picking universal problems solved better than anything else, and says companies optimize for spectacle instead of relief.
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