Meta's Muse agent tops app charts as academics warn of its 'ultimate trust' problem

adariostrange · x · 2026-10-02

Meta's new personal AI agent Muse, showcased by Mark Zuckerberg, shot to the top of app charts. Billed as having "no learning curve," it can order groceries, call customer service, send emails, book appointments and plan travel on users' behalf — marking agents' move into the mainstream.

Academics from the University of Sydney argue in MARS Magazine that the core issue is "ultimate trust": users surrendering daily decisions to a cute but opaque agent, amid a year that already saw high-profile "rogue agent" hacks and breaches.

The piece also recaps Meta's AI push: $14.3B to bring in Alexandr Wang from Scale AI, $72B in 2025 AI and capital expenditure expected to double in 2026 — respectable results, but not world-beating.

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