Personal AI assistants like Instinct and Town are building too close to the sun, says founder
MartinGTobias · x · 2026-10-02
MartinGTobias predicts that personal assistant startups like Instinct and Town will be replaced by tools built by the model providers themselves, just as happened in coding. He benchmarked both against Claude Cowork on the same task: Cowork finished better and faster with more tools available. He calls these products wrappers that will struggle to maintain value.
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