Jensen Huang tweeted 'Super Intelligence' five times—resistance is futile

BecauseCulture · x · 2026-10-01

The author observes everyone swearing never to say "Super Intelligence" until Jensen Huang tweeted it five times. Core argument: top-down language decrees usually fail, but "SI" is different—executives set the term, contractors adopt it for funding, officials follow, and repetition normalizes it. Expect "SI" to live as an in-group signal and funding term for a while, but without a bigger next thing, everyone will eventually say it. Follow the money.

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