AI will collapse film and TV costs a hundredfold, ending shared culture as we know it
sebpaquet · x · 2026-10-01
A widely shared thread argues AI will remake film and TV the way it remade music:
- Production collapses first: within a few years, feature-quality video will be generated from a script and a few references; mid-budget films and procedural TV stop making economic sense as human productions. VFX houses, writers' rooms, and 150-person crews compress into small teams directing machines. Volume grows a hundredfold, mostly watched by nobody — like the Spotify long tail.
- Then personalization: shows rendered per-viewer in your language, pacing, and ending. The author calls this the trap — when everyone watches something different, nothing is shared, and shared media is what made it culturally powerful. The market splits.
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