Source Link: Apollo Research on Meta Muse's $830B Exposure in US Consumer Spending
rohanpaul_ai · x · 2026-10-01
The author follows up with the original link to Apollo Research's The Daily Spark behind his Meta Muse analysis. The core argument: Muse's exposed categories are 3.7% of US spending ($830B/year), concentrated in streamers, publishers, gyms, carriers and insurers; Meta charges usage tiers from free to $100/month and may earn commerce fees from carriers/insurers when Muse switches households.
Related event: Apollo: Meta Muse Exposes $830 Billion in US Consumer Spending(2 posts)→
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