ChatGPT now recommends plugins mid-conversation, echoing the 2008 App Store gold rush
sherwinwu · x · 2026-10-01
Greg Isenberg argues building a ChatGPT plugin is the best risk/reward bet right now: ChatGPT started recommending plugins mid-conversation, and millions of daily questions have no plugin to fill the slot — a free distribution window comparable to Facebook apps in 2007, iPhone apps in 2008, and TikTok in 2019. His playbook: pick a workflow people already Google or do manually every week (like PDF to Excel) and ship it to the platform's 1.2 billion weekly users. Sherwin Wu endorses it as the best time ever to build a ChatGPT plugin.
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