The ultimate one-person business: $400k a year, no employees, 20 hours a week

elijahkingson · x · 2026-10-01

Indie founder John Doherty lays out his 'ultimate business' model: $400k per year with no employees, overhead under 10% of revenue, and just 20 hours a week for 40 weeks a year. He posted it as a take without further elaboration.

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