Google's unconfirmed January '26 update crushed scaled content, and one big brand still hasn't recovered
lilyraynyc · x · 2026-10-01
SEO expert Lily Ray highlights an unconfirmed January 2026 Google algorithm update that targeted scaled content and listicles, with substantial impact.
- She shared full-domain traffic data (not just the blog) for a well-known brand showing a clear hit
- Months later the brand still shows no significant recovery, suggesting long-lasting effects from such updates
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