Sites crushed by Google's HCU three years ago are regaining search visibility

lilyraynyc · x · 2026-10-01

SEO expert Lily Ray notes that several sites hit hard by Google's updates three years ago — including the Helpful Content Update (HCU) — are starting to regain search visibility in recent weeks and months. A notable signal for long-suppressed publishers and the SEO industry that Google's evaluation may be shifting.

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