Runway launches AI agent that creates, publishes and measures ads across Meta, Google and TikTok

umpherj · x · 2026-10-01

Runway launched Runway Ads inside its web app: an AI agent connected to brands' Meta, Google and TikTok accounts that recreates ads, spins out variations, localizes them, publishes human-approved versions, and pulls performance data back to inform the next creative round. Lovable is the launch partner. Runway says internal campaigns with the agent helped drive $100M in ARR. It now competes with Higgsfield, which is valued above Runway.

Related event: Runway Launches Runway Ads, an Autonomous Performance Ad Engine(4 posts)→

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