Instagram adds AI 'creative assistant' to Edits, coaching posts with account data

The Verge AI · rss · 2026-09-30

Instagram announced its standalone Edits app will include an AI 'creative assistant' that pulls account data — likes, views, retention, shares — to advise creators on what to post. Users can ask about trends, why one video outperformed another, and which content resonates most, with Instagram claiming the tool can spot patterns behind viral posts.

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