AI-reanimated Greta Garbo stars in SKF ball-bearing ad, panned as bland
nordicinst · x · 2026-09-30
- SKF's 99-second TV ad uses AI to resurrect Hollywood legend Greta Garbo to endorse ball bearings, complete with movie-star lighting and a stilted joke about her famous longing for solitude.
- The Guardian's review calls the AI Garbo a "Stepford robo-star" and a "Hallmark-greeting-card parody," arguing such bland revivals only deepen resentment of AI.
- The connection dates to 1921, when a 15-year-old Garbo appeared in an SKF promotional film.
Related event: SKF Ad Brings Greta Garbo Back to Life with AI, Drawing Criticism(2 posts)→
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