Why AI UGC ads will struggle in DTC: consumers hate AI, practitioner argues

alexgoughcooper · x · 2026-09-30

A DTC ads practitioner argues AI UGC will always struggle because the average person hates AI — once customers discover ads are AI-generated, the risk/reward fails regardless of how realistic the tech gets. Follow-up adds that legislation is another real headwind; autonomous creative systems may work elsewhere but not selling to the public.

Related event: DTC Advertisers Say AI-Generated UGC Won't Take Off(2 posts)→

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