Why AI UGC Will Keep Struggling in DTC Ads: 'The Public Doesn't Like AI'
alexgoughcooper · x · 2026-09-30
Advertiser alexgoughcooper argues AI-generated UGC will always struggle in DTC ads because average consumers dislike AI. As long as that holds, the risk of customers discovering all your ads are AI outweighs the savings — no matter how realistic the tech gets. Fully autonomous creative systems may work in other industries, he says, but not when selling to the public.
Related event: DTC Advertisers Say AI-Generated UGC Won't Take Off(2 posts)→
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